Deborah Here!
I’m Deborah G. West—a creator in the broadest, boldest sense of the word.
I create concepts. I create solutions. I create businesses, content, commentary, and strategy that challenges systems and empowers people to do things differently—on their own terms.
I don’t just talk about change. I map it, write it, build it, and live it.
With a background in psychology and decades of lived and professional experience, I’ve worked across industries, led teams, coached entrepreneurs, written truth-heavy content, and helped people cut through the noise to focus on what actually works. Whether it’s helping someone launch a business, decode a toxic relationship, or take back their voice in a system built to silence it—I’m here for all of it.
This platform is not about branding perfection. It’s about strategic clarity, personal power, and the freedom to create a life that isn’t built on someone else’s rules.
If you’re tired of surface-level advice and ready for real, insight-driven solutions, you’re in the right place.
Welcome to the work.
My Personal Life
I’ve always been someone who sees beneath the surface—of people, patterns, and truths hidden in plain sight. My early life was shaped by a rich inner world: imaginative, emotionally sensitive, and intuitively aware of things most people missed. As the youngest child in a loving but complicated family, I was both protected and emotionally exposed. I was often picked on, both at home and school, leading me to retreat inward. I found solace in books, imagination, and a quiet drive to understand.
Adolescence was a sudden leap into adult life. I became a mother at 15, and again at 17. Despite the challenges, I excelled—starting work at 12, buying my first car by 16, and thriving in both advanced academics and athletics. I was never one to complain; I simply did what needed to be done, even when life felt overwhelming. I carried responsibilities most adults weren’t ready for and, in doing so, developed a depth of insight and wisdom that has never left me.
I am the mother of three and the grandmother of eleven, who are spread out across the states. I have been enjoying singledom for many years now. I have had several traumatic, life-altering events occur to my life. The rehabilitation from these has been long and arduous, but not without profound lessons.
Because of my personality—rooted in high intuition and analytical clarity—I’ve developed a gift for identifying the destructive, the dishonest, and the hidden patterns that keep people stuck. I don’t say this lightly: I’ve learned to trust my insight not from ego, but because life has confirmed it over and over again. What I offer may not be conventional, but it is deeply grounded. I don’t just see truth—I live by it.
I believe in lifelong learning, whether self-taught or attending class. We are never too old to learn something new, to improve ourselves, not just for ourselves but for those in our lives. It is our duty.
I hold formal education in psychology and communications. But my deepest knowledge has come from real-world experience—through trauma, resilience, and decades of observation and transformation. I believe we each have a path of healing and truth—and I’m here to help others walk theirs with clarity and courage.
Professional Life & Purpose
I’ve spent over 25 years in the corporate world—and I’ve done it all. From frontline operations to trainer, auditor, and leadership roles, I’ve seen every side of how teams and people function. What lights me up? Understanding what drives people, what holds them back, and how to unlock their full potential. I specialize in human asset management, retention strategies, and leadership development—and I love helping people thrive in their roles while transforming the organizations they’re part of.
On top of that, I’ve launched multiple businesses and helped countless entrepreneurs—from first-time founders to seasoned owners—build systems, grow sustainably, and lead with purpose. I bring both structure and big-picture vision to the table, helping people create operations that reflect who they are and what they care about most.
But my true passion? Writing.
Writing isn’t just what I do—it’s who I am. I live and breathe it. I’ve written books, blogs, articles, and digital content—you name it. Through writing, I speak the truths others avoid. I aim to challenge, empower, and shake people awake. Comfort has never changed the world. Truth does.
At the heart of everything I do is one driving purpose: helping people—especially those who are overlooked or underestimated. I’m a bold advocate for human dignity, a moral absolutist, and I stand unapologetically for what’s right. I believe in truth, autonomy, and equality, and I don’t just say it—I live it.
As a coach, I don’t do fluff. I do breakthroughs. If you’re tired of surface-level advice and want clarity, growth, and real transformation—I’m here for it. And as an expert in personality psychology, I’ll help you understand your wiring, harness your strengths, and evolve with serious intention.
Ready to shake things up? Let’s go!